Channel and Content Planner
Core
Develop strategic content plans and briefs for specific marketing channels to connect with global customers and align with campaign priorities.
Role type
Channel and Content Planner
Builds
Channel-specific content activation plans and briefs for global and key market marketing campaigns
Domain
Fashion retail marketing
Deliverable
product features
Required skills
Strategic thinking, content planning, channel management, brief writing, data analysis, stakeholder collaboration, prioritization, organizational skills
Preferred skills
Experience launching new marketing channels, direct-to-consumer marketing product experience
Technologies
Marketing planning tools, data analysis frameworks
Responsibilities
Develop detailed content plans for marketing channels, build channel-specific briefs, analyze past performance to evolve strategies, collaborate with Media, Creative, and Product teams, ensure communication reflects campaign priorities
Seniority
Mid-level, hands-on IC