CRM-marknadsförare med fokus på lojalitet
Core
Plan, execute, and optimize data-driven CRM communication to strengthen relationships with donors, increase engagement, and drive donations for the Swedish Red Cross.
Role type
Senior CRM Marketing Specialist (Donor Loyalty)
Builds
Donor engagement campaigns, donation flows, and retention programs for the Swedish Red Cross.
Domain
Non-profit / Humanitarian / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, Marketing Automation, data-driven segmentation, donor journey mapping, A/B testing, budget management, BI system usage, content creation
Preferred skills
Fundraising experience, advanced personalization, wills marketing, agile methodologies
Technologies
CRM systems, Marketing Automation platforms, BI tools
Responsibilities
Plan and execute collection and loyalty-building communication across digital and analog channels; Work with target group segmentation, channel selection, personalization, and testing; Follow up and develop donor journeys and donation flows; Manage budget, forecasts, and result tracking for fundraising activities; Collaborate with fundraising, analysis, content, and digital marketing teams; Lead initiatives or contribute as a specialist in cross-functional projects
Seniority
Mid-Senior, hands-on IC