CRM-marknadsförare med specialisering inom telemarketing
Core
Senior CRM marketer responsible for telemarketing activities, donor journey development, and fundraising optimization for the Swedish Red Cross.
Role type
Senior CRM Marketing Manager (Telemarketing & Fundraising)
Builds
Telemarketing campaigns, donor journey initiatives, and fundraising processes
Domain
Non-profit / Humanitarian / Fundraising
Required skills
Telemarketing project management, CRM marketing strategy, Data analysis, Copywriting, Campaign optimization, Stakeholder management
Preferred skills
Marketing automation, AI tools, Advanced segmentation, Digital marketing, Conversion rate optimization (CRO), Payment flow knowledge
Technologies
Marketing automation platforms, AI tools, CRM systems
Responsibilities
Drive and renew telemarketing activities with external agencies, Lead donor journey projects across digital and postal channels, Identify new fundraising opportunities through data analysis, Analyze and optimize campaigns and processes, Contribute to future CRM marketing development
Seniority
Senior, hands-on IC