SEO Specialist, Marketing Activation
Core
Execute global organic search strategy for H&M's ecommerce platform, translating business priorities into SEO initiatives to drive visibility and performance across multiple markets.
Role type
SEO Specialist (Ecommerce)
Builds
Global organic search visibility and performance for H&M's fashion ecommerce stores.
Domain
Fashion retail / Ecommerce
Deliverable
product features
Required skills
Keyword research, content gap analysis, information architecture, onsite content optimization, internal linking, data analysis and presentation, SEO tool proficiency (GSC, GA4, Semrush, Ahrefs, Screaming Frog), Excel, data merging and large-scale data handling, AI search strategy (AEO, GEO)
Preferred skills
Technical SEO knowledge, outreach experience, Adobe Experience Manager (AEM), Jira
Technologies
Google Search Console, GA4, Conductor, ContentKing, Semrush, Ahrefs, Screaming Frog, Jira, Adobe Experience Manager
Responsibilities
Support the SEO roadmap for strategic ecommerce initiatives, conduct SEO audits to maximize visibility, collaborate with creative and tech teams to implement SEO-friendly company initiatives, present business cases for recommendations, support AI search projects including Answer Engine Optimization and GEO-targeted strategies.
Seniority
Mid-level, hands-on IC