Digital Marketing Specialist - HK
Core
Managing digital presence, website optimization, and paid advertising campaigns across multiple brands to drive conversions and customer experience.
Role type
Digital Marketing Specialist
Builds
Optimized landing pages, paid ad campaigns, and data-driven marketing insights for e-commerce brands.
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
CMS management (Viskan, WordPress), Google Ads, Meta Ads Manager, Google Analytics, content collaboration, campaign analysis
Preferred skills
Retail experience (fashion), SEO knowledge, Adobe Creative Cloud (Photoshop)
Responsibilities
Update and optimize landing pages for customer experience; Plan, set up, and track digital advertising on Google Ads, Meta Ads, and social media; Analyze traffic, conversion, and campaign results to drive improvements; Collaborate with creative teams on content and messaging; Ensure right messaging appears in the right channels at the right time.
Seniority
Individual Contributor