marknadsexpert
Core
Develop and execute integrated marketing campaigns, manage content creation, and optimize digital marketing efforts to drive product awareness and demand for medical devices.
Role type
Marketing Specialist (Medical Devices)
Builds
Integrated marketing campaigns, content assets, and digital marketing strategies for life-saving medical devices.
Domain
Medical Devices / Healthcare
Deliverable
product features
Required skills
Integrated campaign execution, content creation, digital marketing optimization, market trend analysis, event coordination, KPI reporting, regulatory compliance awareness
Preferred skills
B2B marketing experience, product launch support, lifecycle marketing, event/webinar management, ISO 13485 knowledge
Technologies
HubSpot, Marketo, Salesforce, Google Analytics, SEO/SEM tools
Responsibilities
Develop and execute integrated marketing campaigns across digital and traditional channels; Collaborate with Product, Sales, Regulatory, and Medical Affairs to create messaging; Manage content creation and lifecycle activities; Plan and optimize digital marketing efforts; Analyze market trends and competitive landscape; Support events, webinars, and trade shows; Measure and optimize campaign performance; Ensure brand consistency and regulatory adherence; Mentor junior team members
Seniority
Mid-level, hands-on IC
