Test & LearnSpecialist - Marketing Insights & Steering (Marketing)
Core
Design, run, and analyze marketing experiments to measure campaign impact and generate actionable insights for data-driven decision-making across media, customer, and loyalty strategies.
Role type
Test & Learn Specialist (Marketing Analytics)
Builds
Actionable insights on marketing activity impact and optimized measurement frameworks
Domain
Retail / Marketing Analytics / Experimentation
Deliverable
production ML models | dashboards & analysis
Required skills
Experimental design (RCT, hypothesis testing, power calculation), SQL, Python/R, statistical analysis, data quality assurance, insight communication
Preferred skills
Marketing and customer data experience
Technologies
SQL, Python, R, Google BigQuery, Power BI
Responsibilities
Design and run experiments across marketing channels, analyze results using statistical methods, ensure data quality and reliability, communicate results to stakeholders, collaborate on experiment execution, contribute to improving experimentation methods
Seniority
Mid-level, hands-on IC
