Associate Marketing Director – Ensure (Upstream)
Core
Drive brand growth for Ensure across the Asia Pacific region through dual-capability strategic planning and execution, combining upstream brand strategy with downstream consumer marketing.
Role type
Associate Marketing Director (Upstream & Downstream)
Builds
Regional brand strategy, HCP engagement programs, and integrated consumer marketing campaigns for nutrition products.
Domain
Healthcare / Nutrition / Asia Pacific
Deliverable
product features
Required skills
Market scoping and landscape analysis, Consumer and market research design, Brand restaging and positioning, Annual regional marketing planning, HCP engagement strategy, Regulatory compliance management, Agency and stakeholder management, Budget and timeline management
Preferred skills
MBA, Product launch experience in Asia Pacific, Digital and e-commerce channel expertise
Technologies
Digital, social, and e-commerce channels
Responsibilities
Conduct market scoping and landscape analysis across Asia Pacific markets, Design and commission consumer and market research, Lead brand restaging projects, Develop the annual regional marketing plan, Build and execute HCP engagement strategies, Ensure HCP-directed materials comply with local regulatory requirements, Support the development of integrated consumer marketing campaigns, Manage agency partners and cross-functional stakeholders, Track and report campaign performance against KPIs
Seniority
Senior, hands-on IC