Analista de Marketing nível Pleno - Divisão de Farmacêuticos Estabelecidos (EPD) - São Paulo/SP - Banco de Talentos
Core
Support the product manager with market KPI analysis, budget control, and brand performance evaluation to execute tactical marketing plans for established pharmaceutical brands.
Role type
Mid-level marketing analyst (pharmaceuticals)
Builds
Promotional materials, events, and campaigns for established pharmaceutical brands
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Market KPI analysis, budget management, brand performance evaluation, sales force meeting facilitation, cross-functional interface, field activities
Preferred skills
SAP, data analysis tools, Office suite (Excel, PowerPoint)
Responsibilities
Support product manager with market KPI analysis and performance reviews; Control and ensure accuracy of franchise budget; Evaluate brand performance and identify optimization opportunities; Conduct meetings with the sales force; Interface with multifunctional areas (trade marketing, events, training, demand planning, portfolio); Understand customer intent through field activities and relate to marketing strategies
Seniority
Mid-level, hands-on IC
