Job
Core
Own product development for shared capabilities powering YogaGo, Muscle Booster, and WalkFit, focusing on onboarding, activation, and content discovery across a new shared tech stack.
Role type
Senior Product Manager (Mobile/DTC)
Builds
Shared foundational product features for a portfolio of wellness apps
Domain
Wellness technology / Direct-to-consumer mobile apps
Deliverable
product features
Required skills
DTC mobile product scaling, performance marketing alignment, activation/retention optimization, people leadership, cross-functional stakeholder management, AI-assisted prototyping, startup/scale-up environment experience
Preferred skills
Experience with app relaunches, modular content discovery systems
Technologies
None explicitly listed
Responsibilities
Own onboarding and activation experience across the app portfolio; Define reusable shared capabilities for welcome, content discovery, and personalization; Design and run experiments for activation and reactivation; Reimagine content discovery experiences; Manage and mentor a small product team; Build prototypes to test ideas before pitching
Seniority
Senior, hands-on IC with team leadership
