Local Marketing Manager
Core
Execute marketing plans aligned with market strategy during promotion cycles to support regional sales teams.
Role type
Regional marketing manager (pharmaceuticals)
Builds
Academic activities (city meetings, hospital meetings, KOL events) and marketing materials for product promotion.
Domain
Pharmaceuticals / Life Sciences
Deliverable
product features
Required skills
Market strategy execution, academic event management, sales team training, KOL relationship management, budget management, competitive intelligence analysis, regional strategy adjustment.
Preferred skills
None stated.
Technologies
None stated.
Responsibilities
Execute promotion plans according to market strategy; coordinate academic activities with sales teams; train representatives on disease and product knowledge; gather customer feedback via joint visits; maintain KOL relationships; manage regional marketing budget; report regional market and competitor situations to central marketing.
Seniority
Mid-level, hands-on IC