Brand Manager (Alta especialidad)
Core
Design and implement Marketing/Commercial and Access plans for high-specialty oncology products, ensuring brand positioning with healthcare stakeholders.
Role type
Brand Manager (Specialty Oncology)
Builds
Marketing strategies, pricing proposals, and value propositions for oncology drugs.
Domain
Healthcare / Pharmaceuticals / Oncology
Deliverable
product features
Required skills
Strategic marketing planning, pricing strategy, stakeholder management, competitor analysis, market forecasting, public tender management, budget administration, knowledge of Chilean healthcare financing mechanisms (LRS, GES, DAC, CAEC), advanced Excel and BI tools.
Preferred skills
Knowledge of oncology therapeutic area, experience with public and private healthcare institutions.
Responsibilities
Execute marketing and sales plans for specialty products in public and private clients; maintain relationships with KAMs and specialty KAMs; develop pricing strategies by channel; create value propositions for decision-makers (Minsal, Isapres, hospitals); participate in scientific congresses; segment oncology professionals; monitor competitor pipeline; work on public bidding processes (ChileCompra); manage marketing budget; forecast demand by channel.