Analytics Manager, Marketing
Core
Define analytics roadmap and KPIs to improve marketing spend effectiveness and drive growth for Wolt's online delivery platform.
Role type
Senior IC Analytics Manager (Marketing)
Builds
Marketing measurement frameworks, KPI dashboards, and data-driven investment decisions for growth initiatives.
Domain
Food delivery / E-commerce / Digital Marketing
Deliverable
production ML models | dashboards & analysis | product features
Required skills
SQL, Python, R, statistical analysis, experimentation design, attribution modeling, media mix modeling, team leadership, project management, business partnership
Preferred skills
Hiring and mentoring data scientists, 0-to-1 growth strategy, large team management (5-10 reports)
Technologies
SQL, Python, R
Responsibilities
Define and monitor key performance indicators for marketing initiatives, prioritize business questions to guide tactical decisions, lead and coach a team of Data Scientists, establish the foundation for the marketing investment framework.
Seniority
Senior, hands-on IC with leadership responsibilities
