Senior Marketing Project Specialist – DTC / MarCom (Cardiac Rhythm Management)
Core
Lead planning, coordination, and execution of integrated omnichannel marketing initiatives for Abbott's Cardiac Rhythm Management portfolio to support disease awareness, patient engagement, and referring physician education.
Role type
Senior Marketing Project Specialist (DTC & MarCom)
Builds
DTC and healthcare professional-focused marketing campaigns for cardiac rhythm technologies
Domain
Healthcare / Medical Devices / Cardiac Rhythm Management
Required skills
Project management, omnichannel campaign execution, agency and vendor management, cross-functional collaboration, regulatory compliance, content development, performance tracking, digital channel management, stakeholder communication
Preferred skills
Experience in direct-to-consumer (DTC) marketing, digital marketing, marketing communications (MarCom), highly regulated industries (medical devices, healthcare, pharmaceuticals, biotechnology), brand standards, marketing analytics, healthcare regulatory knowledge
Technologies
Monday.com
Responsibilities
Lead execution of integrated DTC and marketing communications campaigns across digital and traditional channels; Manage multiple concurrent marketing projects from initiation through launch; Coordinate with external agencies, consultants, and vendors to develop creative assets; Partner with Marketing, Medical Affairs, Regulatory Affairs, Legal, Analytics, and Commercial teams; Support development and refinement of promotional and educational content; Monitor campaign performance metrics and project outcomes; Maintain and support content updates across patient-facing and referring physician digital channels
Seniority
Senior, hands-on IC