Senior Online Go-to-Market Specialist
Core
Building a scalable model for digital sales and online presence for international consumer brands, establishing governance and operational structures across marketplaces and e-commerce channels.
Role type
Senior Online Go-to-Market Specialist
Builds
Scalable digital sales models, marketplace structures, and brand presence across online platforms for international consumer brands.
Domain
E-commerce, Digital Sales, Brand Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Digital commerce strategy, marketplace management, brand consistency management, cross-functional initiative leadership, strategic planning, operational implementation, stakeholder coordination, process documentation, user experience optimization, traffic management
Preferred skills
Experience with e-commerce platforms, change management, onboarding license partners
Technologies
E-commerce platforms, Marketplaces, Digital channels
Responsibilities
Map and analyze existing online GTM environment to identify opportunities and risks; Evaluate and prioritize business opportunities in digital trade and marketplaces; Define target state, working methods, and roadmap for digital sales; Coordinate work between brand, legal, digital channels, e-commerce, IT, and sales; Lead establishment and development in early phases and translate strategy to practical implementation; Build and maintain marketplace structures, accounts, permissions, and related processes; Design and drive onboarding for license partners; Ensure structure for documentation, access management, process descriptions, and continuity planning; Manage and develop licensed brand websites and traffic management from official domains; Identify and implement improvements in user experience, content structure, and commercial efficiency.
Seniority
Senior, hands-on IC
