Senior Specialist B2B Communication & Content

## Senior Specialist B2B Communication & Content Join us to deliver a smoke-free future as a Senior Specialist B2B Communication & Content! We’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Swedish Match is an affiliate of PMI and has been a leader in the industry for more than 200 years. In the Nordic region, we are 1,600 employees based in Sweden, Denmark, Finland and Norway working in various functions and teams and together we are collaborating to deliver a smoke-free Nordics. ## Responsibilities - Drive B2B communication and brand content across all product categories, ensuring clear, relevant, and commercially effective content (both brand building and tactical activation) - Own and drive Swedish Match B2B communication strategy and plans, positioning SWMA as a trusted business partner and supporting commercial growth - Own and manage the B2B content ecosystem across channels, ensuring consistency and quality in an omnichannel setup - Support the digital team with content for site and CRM, while owning and leading all B2B offline communication and experiences (trade shows, activations, physical touchpoints) - Own the end-to-end B2B experience and creative direction, including brand guidelines, acting as creative lead to secure cohesive design, strong storytelling, and high-quality execution - Lead development of B2B catalogues (content, structure, design) - Own planning, design and execution of B2B trade shows, activations, and product launches - Own B2B advertising and brand-driven merch & giveaways across SWMA and product brands - Lead and manage external creative agencies, ensuring high quality, consistency, and timely delivery ## Requirements - 5-7 years of experience within B2B marketing, trade marketing, or content management - Ability to work independently, prioritize effectively, and take ownership of tasks and projects - Experience collaborating with multiple stakeholders, including agencies and cross-functional teams - Strong understanding of content creation, branding, and visual communication - Familiarity with working across multiple channels in an omnichannel or integrated marketing setup - Comfortable working in a fast-paced environment and translating direction into practical execution - Fluent in Swedish and English ## Nice to Have - N/A ## Benefits Our success depends on the dedicated people who come to work every single day with a sense of purpose and an appetite for progress. Join Swedish Match and you too can: - Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. - Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. - Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs. - Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. - Take pride in delivering our promise to society: to deliver a smoke-free future.