Senior Specialist B2B Communication & Content
Core
Own Swedish Match's B2B communication and content ecosystem, driving brand strategy and execution across catalogues, campaigns, trade shows, and digital platforms to support commercial growth.
Role type
Senior B2B Marketing & Content Specialist
Builds
B2B brand content, catalogues, trade show activations, and omnichannel marketing experiences
Domain
Consumer Goods / Tobacco Industry / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, content ecosystem management, omnichannel marketing, creative direction, agency management, trade show planning, brand guideline enforcement
Preferred skills
Experience with digital site/CRM content, product launch execution, merchandising
Technologies
None explicitly stated
Responsibilities
Drive B2B communication and brand content across all product categories; Own and drive Swedish Match B2B communication strategy and plans; Manage the B2B content ecosystem across channels; Lead development of B2B catalogues; Plan and execute B2B trade shows, activations, and product launches; Lead and manage external creative agencies
Seniority
Senior, hands-on IC