NELLY – Brand Director
Core
Define and elevate the NELLY brand identity, driving visual direction, communication, and customer experience across e-commerce, social media, PR, and flagship stores.
Role type
Brand Director
Builds
Strong, recognizable brand identity and long-term brand strategy for external brand partnerships
Domain
Fashion retail / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic brand leadership, creative direction, long-term strategy development, market and consumer insight analysis, team leadership, cross-functional alignment, relationship building, aesthetic sense, business acumen
Preferred skills
International experience, knowledge of global marketing strategies
Technologies
None stated
Responsibilities
Lead visual direction and communication across all marketing channels, maintain consistent in-store experience at flagship stores, develop long-term brand strategy for external brand partnerships, coordinate with Assortment Team and Brand Partnerships Manager, lead four direct reporting managers
Seniority
Senior, hands-on IC with strategic leadership
