CareerPlan

Head of Brand

New York CityFull-time2026-10-15 → 2026-11-10

Core

Own Crosby's brand strategy, visual identity, and signature campaigns to build a premium, trustworthy neofirm in the AI legal space.

Role type

Head of Brand

Builds

Brand strategy, visual identity systems, signature campaigns, and market-facing storytelling

Domain

AI legal technology / SaaS

Deliverable

product features

Required skills

Brand strategy, visual identity design, campaign creative direction, website storytelling, cross-functional leadership, end-to-end creative ownership

Preferred skills

Experience building brands from the ground up, exceptional taste, visual fluency, resourcefulness in evolving organizations

Technologies

None stated

Responsibilities

Define brand positioning and strategy with founders; create consistent visual identity across all touchpoints; lead signature brand campaigns; shape website narratives and copy; partner with design, product marketing, and events teams

Seniority

Senior, hands-on IC