Innehållsstrateg webb till verksamt.se
Core
Developing content and channel strategy for verksamt.se to increase customer satisfaction and conversion rates for Swedish small businesses.
Role type
Content Strategist (Web)
Builds
Web editorial solutions, newsletter content, Google Ads, and social media campaigns.
Domain
Public sector / Government / Digital Content
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content strategy, SEO/SEM/AEO knowledge, CMS operational experience, Web accessibility standards, Data-driven content development, Crisis communication, Stakeholder collaboration
Preferred skills
Newsroom editorial experience, Entrepreneurial background, Crisis communication expertise
Technologies
CMS tools
Responsibilities
Define direction for editorial content development, Optimize content for customer satisfaction and conversion, Develop processes for event-driven news production, Collaborate with editors, UX/UI, and developers, Manage content across newsletters and paid media channels
Seniority
Mid-Senior, hands-on IC