Chief Brand Officer
Core
Own and evolve Axel Arigato as a strategic brand asset, anchoring identity across product design, storytelling, and distribution to drive desirability and long-term demand.
Role type
Chief Brand Officer (C-suite)
Builds
Unified brand identity, cultural events, content production, and community engagement platforms for a global fashion brand.
Domain
Fashion / Lifestyle / Retail
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic brand leadership, executive management experience, integrated marketing expertise, cultural and creative acumen, team building and mentorship, data-driven decision making, cross-functional collaboration.
Preferred skills
Fashion, lifestyle, or retail background, experience with youth culture and community building.
Technologies
None explicitly stated.
Responsibilities
Build and execute a unified brand identity and strategy; lead the brand experience ecosystem including cultural events and content production; drive marketing performance and growth; develop cultural event platforms; scale content production; own the annual brand calendar; use data to inform creative direction and product launches; build and mentor the brand team; collaborate with CCO and Creative Director; contribute to Executive Committee business strategy.
Seniority
C-suite, Executive Committee member