Senior Data Analyst
Core
Drive CRM and user lifecycle strategies through data analyses, A/B tests, and reporting to grow top-of-funnel traffic for a car-sharing marketplace.
Role type
Senior Data Analyst (Marketing/Demand)
Builds
Marketing channel strategies, user lifecycle programs, and performance dashboards for Turo's demand domain.
Domain
Consumer tech / Marketplace / E-commerce
Deliverable
dashboards & analysis
Required skills
SQL, data analysis, A/B testing, KPI definition, stakeholder collaboration, data storytelling, root cause analysis
Preferred skills
BI & visualization tools (DOMO, Looker, Tableau), marketing/product analytics, strategy consulting experience, consumer tech/marketplace/e-commerce background
Technologies
SQL, DOMO, Looker, Tableau
Responsibilities
Design and execute experiments to evaluate CRM initiatives; develop guest lifecycle segmentation and retention strategies; create insights-driven analyses for business impact; own reporting accuracy and alignment with stakeholder requirements; collaborate with Marketing, Product, and Engineering on strategy implementation.
Seniority
Senior, hands-on IC
