Senior Data Analyst
Core
Drive CRM and user lifecycle strategies through data analyses, A/B tests, and reporting to grow top-of-funnel traffic and evaluate marketing channel performance.
Role type
Senior Data Analyst (Marketing/Demand)
Builds
Marketing analytics, user lifecycle models, and performance dashboards
Domain
Consumer marketplace / Car sharing / Digital Marketing
Deliverable
dashboards & analysis
Required skills
SQL, A/B testing, data analysis, KPI definition, stakeholder collaboration, data storytelling, root cause analysis
Preferred skills
BI & visualization tools (DOMO, Looker, Tableau), consumer tech experience, data infrastructure building
Responsibilities
Design and execute experiments to evaluate CRM initiatives; develop guest lifecycle segmentation and retention models; create insights-driven presentations; own reporting accuracy and alignment; collaborate with Marketing, Product, and Engineering teams.
Seniority
Senior, hands-on IC
