Manager Content Marketing
Core
Planning and executing content marketing strategies to drive brand awareness and product adoption for a cloud telephony SaaS platform serving SMBs.
Role type
Manager, Content Marketing
Builds
Brand awareness, product use case stories, and distribution strategies for a virtual call center platform.
Domain
SaaS / Cloud Telephony / B2B
Deliverable
product features
Required skills
Content Strategy, Team Management, B2B Marketing, Analytical Skills, SEO, SaaS Product Knowledge
Preferred skills
MBA in Marketing
Technologies
Spreadsheets, Presentation tools, Document writing tools
Responsibilities
Develop content guidelines for social media, blogs, newsletters, and whitepapers; Monitor and analyze content performance across platforms; Train direct reports on product and industry solutions; Collaborate with departments to generate product use case stories.
Seniority
Manager, hands-on IC with team leadership