Principal Product Marketing Manager
Core
Owns strategic direction of product marketing function, defining messaging, positioning, pricing, and go-to-market execution to drive subscription attach, conversion, and retention for an AI-powered Entrepreneur Operating System.
Role type
Principal Product Marketing Manager (Strategy & Team Building)
Builds
Foundational product positioning, pricing/packaging strategy, and go-to-market execution for a SaaS platform
Domain
SaaS / Entrepreneurial Software / AI
Deliverable
product features
Required skills
Product marketing strategy, pricing and packaging strategy, go-to-market execution, cross-functional leadership, team building, customer and market research
Preferred skills
Experience in subscription/SaaS/platform businesses, experience scaling product marketing functions from early stage
Technologies
None explicitly stated
Responsibilities
Define foundational product messaging and positioning; Audit and position full product portfolio; Lead pricing and packaging strategy; Drive subscription and add-on product marketing; Optimize funnel messaging with Growth; Lead third-party partner marketing; Equip Sales and Customer Success with messaging and training; Lead cross-functional go-to-market initiatives; Drive customer and competitive research; Define launch objectives and KPIs
Seniority
Principal, strategy & mentorship