Brand and Experiences
Core
Own Shepherd's presence across events, brand, content, and social to create unique experiences for brokers and partners in commercial insurance and AI infrastructure.
Role type
Senior Brand & Experiences Lead (B2B)
Builds
Broker-facing dinners, roundtables, office activations, and executive social narratives.
Domain
Commercial Insurance / AI Infrastructure / Construction
Deliverable
product features
Required skills
Event strategy and execution, Brand system stewardship, Social media management, Content production oversight, Budget and vendor management, Creative direction
Preferred skills
AI tool proficiency, Executive voice amplification, High-growth B2B experience
Technologies
Figma, modern media/creative tooling
Responsibilities
Lead event strategy and execution for conferences and field marketing; Run proprietary Shepherd experiences; Own social and executive brand narratives; Manage content and creative partners; Steward the brand system; Coordinate press and comms; Own budgets and vendors.
