Product Manager, SEO and Answer Engine Optimization (AEO)
Core
Lead Rover-wide AEO and SEO growth as a product surface to increase new bookings through optimized visibility and conversion.
Role type
Senior Product Manager (SEO/AEO)
Builds
Organic and answer-engine visibility landing pages and growth experiments
Domain
Pet services marketplace, Search Engine Optimization, Answer Engine Optimization
Deliverable
product features
Required skills
SEO strategy, AEO strategy, cross-functional collaboration, hypothesis-driven experimentation, SQL, funnel analysis, AI-assisted workflow design, growth product management
Preferred skills
International SEO, multi-brand optimization, marketing technology, LLM usage for research/automation
Responsibilities
Discover emerging AEO/SEO opportunities and prioritize against business goals; Execute projects with development, content, design, and analytics teams; Build and validate AI-assisted workflows for visibility tracking and page QA; Measure test results and drive organic/new booking growth
Seniority
Senior, hands-on IC