Manager – Audience and Market Intelligence
Core
Lead audience and market intelligence to shape growth opportunities, design customer experiences, and provide evidence for senior leadership decisions.
Role type
Manager, Market Intelligence & Strategy
Builds
Market sizing models, customer journey maps, product profiles, and performance dashboards
Domain
Social enterprise / Disability housing / Market research
Deliverable
dashboards & analysis
Required skills
Market modelling, segmentation, opportunity analysis, customer journey mapping, persona development, strategic communication, team leadership
Preferred skills
Experience in co-design and user consultation, accessibility advocacy
Technologies
None explicitly stated
Responsibilities
Calculate market size and potential, translate market data into strategic recommendations, map customer journeys, run user consultations, define product profiles, build performance dashboards, mentor the market intelligence team
Seniority
Manager, hands-on IC with team leadership
