SVP of Marketing
Core
Lead a multi-business-unit SaaS marketing organization, driving demand generation, content strategy, and GTM positioning to support global sales.
Role type
SVP of Marketing (SaaS)
Builds
Integrated multichannel demand generation engine, marketing data infrastructure, and AI-first marketing capabilities.
Domain
B2B SaaS, Document Technology
Required skills
B2B demand generation, multichannel campaign strategy, marketing technology stack management, data instrumentation and analytics, AI-first marketing operations, go-to-market strategy, customer segmentation, content strategy, cross-functional leadership, budget optimization.
Preferred skills
Experience in document technology or document management, affinity for SMB/micro-business segments.
Technologies
Marketing technology stack, AI tools, data instrumentation platforms, analytics dashboards.
Responsibilities
Lead the overall marketing organization supporting four business units and the sales organization; Set the overarching marketing strategy and translate business objectives into measurable marketing priorities; Optimize a marketing budget exceeding $50 million with a focus on improving return on investment; Build and scale a B2B demand-generation engine covering lead generation, scoring, and routing; Partner with data teams to establish reliable marketing measurement and actionable insights; Guide the adoption of AI-first approaches across marketing operations and acquisition channels.
Seniority
SVP, strategic leadership with hands-on execution
