Marketing Manager
Core
Group-level marketing manager driving strategy and execution across multiple training labels in regulated markets.
Role type
Senior hands-on marketing manager (B2B/B2C)
Builds
Multi-label marketing campaigns, group-level marketing standards, and cross-label project delivery
Domain
Education & Training / Regulated Markets (Finance, Compliance, Social Domain)
Required skills
Full-funnel marketing (acquisition, conversion, retention), campaign design and execution, copywriting, data analysis, B2B/B2C experience, stakeholder management, strategic planning
Preferred skills
Experience in regulated/compliance-driven or education markets, multi-brand group experience, marketing automation, AI in marketing
Technologies
Marketing automation tools, data analytics platforms, SEO tools
Responsibilities
Build and run full-funnel campaigns from funnel design to copy and data analysis; Lead large cross-label projects from start to finish; Support labels during peaks, launches, or complex challenges; Integrate newly acquired labels into group marketing processes; Define and implement group-level marketing strategy; Ensure all campaigns start with commercial goals and end with evaluation; Share successful tactics across labels; Collaborate with growth marketers, marketing operations, performance, and SEO specialists