Creative Strategist (m/w/d)
Core
Develops video ad scripts and concepts for Meta (Facebook & Instagram) to drive pet food sales, managing the creative pipeline from hook to test-learning.
Role type
Senior performance creative strategist (video ads)
Builds
Meta video ad campaigns for pet nutrition brands
Domain
D2C E-commerce / FMCG (Pet Food)
Required skills
Performance creative strategy, Direct-response copywriting, Meta Video Ads expertise, Consumer psychology, Storytelling structures (PAS, Before/After), Creative testing (Thumbstop Ratio, CTR, CAC), UGC creator management, BI/Attribution tools, Project management tools (Asana), Design tools (Canva, Figma), AI tools for research
Preferred skills
Experience in FMCG or D2C E-commerce, Research on competitor reviews, Negotiation with content creators
Technologies
Meta Ads Manager, Meta Ad Library, Looker, Klar, Asana, Canva, Figma, AI tools
Responsibilities
Develop VSL concepts and write scripts for Meta ads, Manage the creative pipeline from hook to test-learning, Write briefs for design teams and UGC creators, Plan creative rotations and build testing systems, Analyze ad performance and brief next iterations
Seniority
Senior, hands-on IC