Social Media Manager (m/w/d)
Core
Develop and execute a global social media strategy for a Smart Food brand, focusing on TikTok trends and creator collaborations to drive brand awareness and engagement across DACH markets.
Role type
Social Media Manager (Global Strategy & Creator Relations)
Builds
Global social media strategy, viral content campaigns, and creator partnerships for a food brand.
Domain
Food & Beverage / FMCG / Social Media Marketing
Deliverable
product features
Required skills
TikTok trend identification, creator briefing and management, multi-platform content strategy (TikTok, Instagram, YouTube), data-driven optimization (Watch Time, Saves, Shares, Hook Rate), cross-functional collaboration
Preferred skills
Food industry experience, personal content creation experience, fluency in platform-specific formats (Reels, Shorts, Duets)
Technologies
TikTok, Instagram, YouTube, Analytics tools
Responsibilities
Develop global social media strategy in collaboration with international marketing leads; Identify and leverage TikTok trends; Manage DACH social channels and creator content; Collaborate with Content, Influencer, Creative, and E-Commerce teams; Analyze performance metrics to optimize content strategy.
Seniority
Mid-level, hands-on IC