Product Marketing Manager (m/w/d)
Core
Building and scaling the product marketing system, data governance, and AI-driven workflows for a state-funded online education and reskilling platform.
Role type
Product Marketing Manager (AI & Data focus)
Builds
A scalable product information system, single source of truth for marketing data, and automated content generation workflows.
Domain
EdTech / Vocational Training / Data & AI
Deliverable
production ML models
Required skills
Product marketing, Data governance, AI automation, Prompt design, No-/Low-code tools, CMS/PIM systems, Conversion optimization, Stakeholder management
Preferred skills
Experience in the education/reskilling market (AZAV, Bildungsgutschein), Agent-based workflows
Technologies
AI agents, No-/Low-code tools, CMS, PIM
Responsibilities
Define product positioning and messaging for new courses; Build a structured product data basis; Design and build AI-supported workflows for content creation; Measure impact of messaging on conversion.
Seniority
Mid-Senior, hands-on IC
