Trainee Messenger Marketing (m/w/d)
Core
Trainee role setting up, optimizing, and evaluating Messenger marketing campaigns (WhatsApp, RCS) and data-driven strategies to strengthen brand-customer relationships.
Role type
Trainee Messenger Marketing Specialist
Builds
Automated chatflows, campaign reports, and optimization insights for client brands
Domain
Digital Marketing / Conversational Marketing
Required skills
Chatflow design, Marketing Automation, Data analysis, KPI evaluation, Tool configuration, Trend monitoring
Preferred skills
Experience with AI tools for content & analytics, Digital Marketing channel knowledge
Technologies
WhatsApp, RCS, Marketing Automation platforms, Analytics tools
Responsibilities
Set up and optimize Messenger campaigns along the customer journey, Develop concepts for data-driven campaigns, Create reporting and evaluate KPIs, Monitor trends in Messenger Marketing and automation, Derive actionable recommendations for content and funnels
Seniority
Trainee (1 year duration)
