Senior Digital Strategist (f/m/d)
Core
Senior Digital Strategist bridging brand strategy with digital products, platforms, and services to translate strategic goals into clear guidelines for design, UX, and technology.
Role type
Senior IC digital strategist (brand & product)
Builds
Digital products, platforms, and services aligned with brand strategy and business goals
Domain
Digital marketing, brand strategy, product strategy
Deliverable
product features
Required skills
Brand strategy, market analysis, customer journey mapping, UX strategy, stakeholder management, team leadership, strategic planning, requirement definition, cross-functional collaboration
Preferred skills
Pitching and new business development, project budgeting and control, mentoring junior strategists
Technologies
None stated
Responsibilities
Conduct brand, market, and competitive analyses; define brand positioning and architecture; develop strategic guidelines for digital products; analyze and design customer journeys and use cases; consult with C-level clients; translate strategy into design and technology briefings; lead cross-functional strategic teams
Seniority
Senior, hands-on IC with team leadership