Brand Marketing Manager (m/f/d)
Core
Shape Westwing's brand strategy, positioning, and identity while orchestrating integrated brand awareness campaigns across European markets.
Role type
Brand Marketing Manager
Builds
Distinctive and consistent brand experiences, integrated campaigns, and strategic partnerships with brands and cultural talents.
Domain
E-commerce, Design, Lifestyle, Fashion
Deliverable
product features
Required skills
Brand strategy, Integrated campaign planning, Media landscape knowledge, Consumer insights analysis, Strategic partnership development, Creative briefing
Preferred skills
Visual eye, Cultural curiosity, Entrepreneurial mindset, AI tool proficiency
Technologies
AI tools
Responsibilities
Develop and evolve brand strategy and identity, orchestrate cross-market brand awareness campaigns, create insight-driven media briefs, identify strategic brand partnerships, monitor global design and culture trends, leverage consumer insights and data for marketing decisions.