Brand Activation Manager - Consumer Fairs (m/f/d)
Core
Own end-to-end planning and execution of consumer fair activations, creating booth concepts and brand experiences to drive product trials and customer engagement for a soft drink brand.
Role type
Senior Brand Activation Manager (Consumer Fairs)
Builds
Large-scale brand activations, booth concepts, and experiential marketing campaigns at major consumer fairs and festivals.
Domain
Consumer Goods / FMCG / Experiential Marketing
Deliverable
product features
Required skills
Event project management, budgeting, stakeholder management, creative concept development, logistics coordination, KPI tracking, strategic planning
Preferred skills
Experience in experiential marketing, B2C activations, agency management, data-driven optimization
Technologies
Project management tools, budgeting software, event planning platforms
Responsibilities
Plan and execute consumer fair projects from concept to evaluation; Develop booth concepts and sampling mechanics; Manage partners, suppliers, and onsite teams; Collaborate with internal teams to drive performance metrics; Shape future consumer fair strategy and scalable processes