Senior Category Manager Travel Verticals (m/w/d) – Category Management / ab-in-den-urlaub.de
Core
Develop non-sun-and-beach travel categories (luxury, ski, city breaks, cruises) to increase repeat booking rates for package tour customers by creating relevant touchpoints between trips.
Role type
Senior Category Manager (Travel)
Builds
Travel categories, thematic calendars, and curated offers for web, app, and email channels
Domain
Travel & Tourism / E-Commerce
Deliverable
product features
Required skills
Category management, cohort analysis, customer segmentation, commercial analysis, CMS management, marketing channel strategy, UX understanding
Preferred skills
Experience in tourism or online travel platforms, knowledge of travel seasonality
Technologies
Google Analytics, Adobe Analytics, Power BI, Tableau, Directus
Responsibilities
Analyze customer base by cohorts and booking history to determine target groups and timing; Develop and manage the recurring tourism theme calendar with Marketing; Curate destinations, offers, and reviews for CMS, web, app, and social media; Ensure offer quality, selection, and pricing competitiveness; Collaborate with Product and BI to measure success and run controlled tests on customer retention
Seniority
Senior, hands-on IC