(Senior) International Brand Activation Manager (m/w/d)
Core
Develop and execute international brand activation plans and campaigns to make marketing strategy visible and relevant in focus markets.
Role type
Senior International Brand Activation Manager
Builds
Integrated activation plans, annual calendars, and localized campaign executions for beauty/cosmetics brands
Domain
FMCG / Beauty / Cosmetics / International Marketing
Deliverable
product features
Required skills
Integrated campaign planning, budget management, agency coordination, market localization, trend analysis, strategic planning, project management, cross-functional collaboration
Preferred skills
FMCG/Beauty industry experience, additional languages (French, Italian, Polish), MS Office proficiency
Technologies
MS Office
Responsibilities
Develop integrated activation plans and annual calendars for focus markets; Plan and steer campaigns and seasonal measures from idea to execution; Translate international marketing concepts into locally relevant activations; Coordinate agencies, internal teams, and local marketing/sales partners; Manage budgets, resources, and priorities to ensure project delivery; Ensure consistent brand presence in focus markets; Analyze campaign effectiveness and derive learnings for strategy; Continuously develop activation processes, tools, and standards.
