Werkstudent (m/w/d) Marketing für KI / CRM Dienstleister
Core
Building a B2B marketing function from scratch for a Salesforce and AI partner serving the Financial Services industry in the DACH region.
Role type
Marketing Specialist (Werkstudent)
Builds
LinkedIn content, website landing pages, reference stories, webinars, and partner materials for Salesforce/Financial Services clients.
Domain
Financial Services / SaaS / Salesforce
Deliverable
product features
Required skills
B2B marketing, content writing (German), English, LinkedIn management, web development (Lovable), webinar organization, media relations, CRM data management, analytics.
Preferred skills
Canva, Figma, Salesforce, AI tools (Claude, Lovable), personal blog or channel.
Responsibilities
Create LinkedIn posts for company and CEO, develop website content and landing pages, prepare reference stories with consultants, organize webinars and events, pitch topics to financial industry media, create partner one-pagers, research and manage target accounts in Salesforce, track marketing metrics.
