Performance Marketing Manager (m/w/d)
Core
Responsible for strategic and operational development of B2B lead generation performance marketing, executing data-driven campaigns across the funnel.
Role type
Senior Performance Marketing Manager (B2B Lead Gen)
Builds
Paid media campaigns, landing pages, conversion funnels, and automated lead nurturing workflows for B2B clients.
Domain
B2B SaaS / Digital Marketing
Required skills
B2B lead generation strategy, Google Ads, LinkedIn Ads, Meta Ads, HubSpot, SEO, GEO, Landing page optimization, A/B testing, Creative design (Figma/Canva), Budget management, Cross-functional collaboration
Preferred skills
Experience with external agencies, Wellbeing/BGM domain knowledge, Proactive growth mindset
Technologies
Google Ads, LinkedIn Campaign Manager, Meta Ads, HubSpot, Figma, Canva, Adobe Creative Cloud
Responsibilities
Develop and execute B2B performance marketing strategy; Manage and optimize paid campaigns (Google, LinkedIn, Meta); Analyze KPIs (CPL, Conversion Rate, ROI, ROAS) to drive optimization; Build and optimize marketing/sales funnels and lead nurturing; Manage paid media budgets; Create and test landing pages and creatives; Collaborate with Sales and Marketing teams.
Seniority
Senior, hands-on IC
