Product Marketing & Brand Lead (Mensch)
Core
Define and execute product positioning and brand strategy for an AI-first events platform, ensuring consistent messaging across all channels and stakeholder groups.
Role type
Product Marketing & Brand Lead
Builds
Brand identity, product story, external communications, and industry events (MICE Report)
Domain
B2B SaaS / Events & Hospitality
Deliverable
product features
Required skills
Product marketing, brand strategy, storytelling, competitive intelligence, marketing automation, GTM strategy, executive presentation
Preferred skills
Enterprise sales marketing, RFP/RFI processes, MICE event management, data-driven decision making
Technologies
HubSpot
Responsibilities
Define product positioning and AI-first story, manage brand identity and consistency, develop content strategy and planning, support sales with pitch decks and battlecards, lead industry event concepts, translate data analysis into GTM decisions, collaborate with CRO and CEO on team priorities