Content Marketing & Copywriting Manager
Core
You craft compelling content (blogs, whitepapers, case studies) and manage SEO/GEO optimization for Peter Park's digital parking management solutions across Germany, Austria, Switzerland, and Italy.
Role type
Content Marketing & Copywriting Manager
Builds
Digital content assets, SEO-optimized web pages, and thought leadership narratives for a parking management SaaS company.
Domain
B2B SaaS / Parking Management / Digital Marketing
Required skills
Content strategy, SEO/GEO optimization, technical writing, localization management, social media management, webinar planning, AI tool integration
Preferred skills
Experience in B2B/Tech/SaaS, portfolio with long-form content, multilingual content adaptation
Technologies
CMS, SEO tools, AI writing assistants, translation management systems
Responsibilities
Research trends and market developments to create authoritative content; Optimize website and landing page copy for search engines and AI systems; Adapt content linguistically and culturally for DACH and Italian markets; Manage external translators and agencies; Plan and execute social media and webinar campaigns; Leverage AI tools to analyze traffic and conversion metrics for optimization.
