Head of E-Commerce (m/f/d)
Core
Own the end-to-end commercial agenda, customer experience, and team for the D2C e-commerce shop across DACH, FR, UK, and PL.
Role type
Senior IC Head of E-Commerce (D2C)
Builds
D2C e-commerce platform, campaigns, and customer journey for a soft drink brand (via careerplan.io/jobs/2824470-head-of-e-commerce-mfd-at-holy-softdrinks-gmbh)
Domain
Consumer Packaged Goods (Soft Drinks) / E-Commerce
Deliverable
product features
Required skills
E-commerce strategy, merchandising, conversion rate optimization (CRO), A/B testing, team leadership, data analytics, cross-functional alignment
Preferred skills
Shopify Plus, multi-market operations, marketplace management (Amazon)
Technologies
Shopify, GA4, GTM, Clarity
Responsibilities
Own commercial plan and merchandising strategy; design and test shop experience; manage campaign delivery and quality; build shop analytics and tracking; align cross-functional teams; lead and develop a team of four
Seniority
Senior, hands-on IC with leadership