A/B Tester (m/w/d) - Shopify & CRO
Core
Design and execute A/B tests to optimize conversion rates and user experience for a D2C e-commerce store on Shopify.
Role type
A/B Tester and Conversion Rate Optimizer
Builds
Optimized landing pages, product/category pages, and content modules for the reisenthel online store
Domain
E-commerce, Fashion Retail, Digital Marketing
Required skills
A/B testing design and execution, statistical analysis (significance, sample size), GA4, heatmaps, session recordings, Figma, social proof implementation, microcopy, mobile-first design, Shopify content management
Preferred skills
Shopify theme customization, HTML/CSS/Liquid, testing tools (Intelligems, ABConvert, VWO), Hotjar, Klaviyo, AI tools for image/text generation
Responsibilities
Formulate hypotheses and design test variants, analyze user behavior to identify funnel drop-offs, set up and statistically evaluate tests, document learnings, and roll out winning versions, manage the testing roadmap, and brief development agencies for theme adjustments
Seniority
Mid-level, hands-on IC