Marketing Manager - KI & Automation (m/w/d)
Core
Founding Marketing Manager responsible for building the entire marketing infrastructure from scratch, leveraging AI for efficiency and defining the brand's external perception.
Role type
Founding Marketing Manager (B2B SaaS)
Builds
End-to-end marketing infrastructure, AI-driven marketing systems, and brand identity for a B2B SaaS company.
Domain
B2B SaaS, Knowledge Management, AI
Required skills
B2B Marketing (2-5 years), Marketing Automation (HubSpot), Performance Marketing (Google Ads, LinkedIn), AI tool usage, Data analysis & reporting, Creative content creation, Strategic planning
Preferred skills
Experience with Claude, ABM strategies, Enterprise account management, Customer journey mapping
Technologies
HubSpot, Google Ads, LinkedIn Ads, Claude, AI automation tools
Responsibilities
Build marketing infrastructure from scratch, plan and optimize paid campaigns, orchestrate omni-channel marketing, analyze data and report on KPIs, coordinate with external agencies and sales team
Seniority
Mid-level (2-5 years experience), Founding role with high autonomy