SENIOR CRM MANAGER*IN (m/w/d) STRATEGY & CAMPAIGNS
Core
Develops CRM strategy and automated customer journeys to drive growth and personalized communication across the customer lifecycle for OMR Education and OMR Festival business units.
Role type
Senior CRM Manager (Strategy & Campaigns) (via careerplan.io/jobs/2806911-senior-crm-managerin-mwd-strategy-campaigns-at-ramp106-gmbh)
Builds
Automated customer journeys, lead nurturing programs, and segmented email campaigns
Domain
Marketing Automation / Customer Experience
Required skills
CRM strategy, marketing automation, customer journey mapping, email campaign management, lead nurturing, segmentation, lead scoring, data analysis, A/B testing, content strategy
Preferred skills
Predictive CRM, Customer Lifetime Value (CLV) modeling, BI tools (Looker Studio, Tableau, Power BI), E-commerce or subscription business model experience
Technologies
HubSpot, Looker Studio, Tableau, Power BI
Responsibilities
Develop and optimize CRM and lifecycle strategies; design automated customer journeys from first contact to retention; write and optimize newsletters and email campaigns; define segmentation and personalization concepts; analyze campaign KPIs and drive data-based optimizations; collaborate with Product, Data, and Content teams to align CRM with product roadmap.
Seniority
Senior, hands-on IC