Brand Manager
Core
Develop and execute a localized brand strategy for the German market, manage MAXUS brand assets and visual identity, and lead integrated marketing planning and digital campaigns for commercial vehicles.
Role type
Senior Brand Manager (Commercial Vehicles)
Builds
Localized brand strategies, integrated marketing campaigns, digital content, and product launches for commercial vehicles in Germany.
Domain
Automotive / Commercial Vehicles / Brand Management
Deliverable
product features
Required skills
Brand strategy development, Integrated marketing planning, Digital marketing (SEO/SEM, Social Media), Product launch management, Media and KOL relations, Budget management, Agency management, Project management
Preferred skills
Experience with IAA trade show management, Chinese language skills
Technologies
SEO/SEM, Social Media, E-Mail marketing
Responsibilities
Develop localized brand strategy aligned with European strategy, Manage brand assets and visual identity system, Analyze brand metrics and competitive activities, Plan and execute integrated marketing campaigns, Build relationships with media and influencers, Optimize digital marketing strategy
Seniority
Senior, hands-on IC
