Founding Brand Manager (m/w/d)
Core
Building a B2C brand from zero for a startup selling used EVs in Europe, defining brand identity, narrative, and tone of voice while managing multi-channel campaigns.
Role type
Founding Brand Manager (0-1 builder)
Builds
A strong B2C brand identity and multi-channel marketing campaigns for a used EV marketplace.
Domain
Automotive / Electric Vehicles / B2C Marketing
Required skills
Brand strategy from scratch, multi-channel campaign planning & execution, market research, brand identity creation, outcome-driven decision making, AI tool utilization, German native speaker
Preferred skills
Startup experience, B2C background, creative ideation, cross-functional collaboration
Technologies
AI tools for marketing execution
Responsibilities
Define brand positioning, narrative, and tone of voice; plan and execute multi-channel campaigns (OOH, YouTube, PR, Community); conduct market research and customer audits; manage a six-figure brand budget; ensure consistent messaging across the customer journey.
Seniority
Founding, hands-on IC