Senior Manager - Campaign Strategy
Core
Leading overall strategy, design, and facilitation of customer engagement campaigns for partnerships, loyalty, and entertainment.
Role type
Senior Manager, Marketing Strategy & Campaigns
Builds
Customer engagement campaigns, campaign pro formas, and strategic plans for property leadership
Domain
Hospitality / Marketing
Deliverable
product features
Required skills
Campaign strategy, team management, performance analytics, stakeholder collaboration, process optimization, revenue management pacing
Preferred skills
Succession planning, data science coordination, creative direction
Technologies
Commercial Analytics, Data Science tools
Responsibilities
Lead strategy and facilitation of customer engagement campaigns; Manage and review work of marketing professionals; Develop comprehensive plans for customer segment targeting; Collaborate with corporate teams and property partners on strategy execution; Coordinate with analytics teams to construct campaign pro formas; Drive agenda creation for Revenue Management Pacing meetings; Provide strategic input to senior management on process optimization
