Content Creator & Social Media Manager (m/w/d)
Core
Building a dedicated content house to turn social media into a qualified lead generation channel for a renewable energy company.
Role type
Mid-level Content Creator & Social Media Manager
Builds
Authentic video content (TikTok, Instagram, YouTube) and paid social campaigns
Domain
Renewable energy / B2B marketing
Required skills
Social media strategy, video production, cross-platform content adaptation, external freelancer management, performance analytics, paid social scaling
Preferred skills
Livestreaming, interactive consulting formats, process development
Technologies
TikTok, Instagram, YouTube, Paid Social platforms
Responsibilities
Develop consistent social media identity and formats, produce and coordinate content from concept to publication, manage external editors and freelancers, analyze KPIs to optimize performance, scale successful content via paid social, identify and adapt new platform trends
Seniority
Mid-level, hands-on IC