Senior Manager, Social Media Management
Core
Lead multi-platform social media strategies for global brand accounts, focusing on TikTok-first content and creative direction to drive engagement and business results.
Role type
Senior Manager, Social Media Management
Builds
Platform-native content strategies and campaigns for global brands
Domain
Digital Marketing / Social Media / Consumer Goods
Required skills
TikTok strategy and trend analysis, multi-brand account management, global-to-local content adaptation, creative concepting, social analytics, AI tooling for content scaling
Preferred skills
Experience in consumer goods, home appliances, or lifestyle hardware
Technologies
TikTok, Reels, Stories, Canva, video editing tools, social analytics platforms, AI tooling
Responsibilities
Define platform-native content pillars and creative direction, lead content planning and execution across TikTok and other formats, manage social media for multiple brands adapting frameworks for regional markets (DACH), act as senior client partner steering projects from briefing to delivery, track and present performance data with actionable insights, mentor junior team members and contribute to pitches
Seniority
Senior, hands-on IC with leadership responsibilities